Today I am going to tell you the most popular and best WordPress themes that optimized for SEO.

This article is based both on my opinion as a WordPress web designer and on my experience using them and on the score that other users give to each theme. 

So if you are looking for the best WordPress theme for your website, stay, and discover the top and the best WordPress theme on the market.

For the most beginners, I will start from scratch (what is a WordPress theme and how to install it), but if you want you can go directly to the best WordPress themes.

What are WordPress themes?

WordPress theme is nothing more than a series of files that give a certain structure and design to your website made with the WordPress content manager.

In this way, it allows you to personalize your website quickly and easily even if you are a beginner and do not understand computer science or code; so anyone can use WordPress themes.

The pages where to buy or download a theme for WordPress, usually have a demo page where you can see a web example with the said theme so you know how it will look.

Thus, when you install it on your WordPress you will see that you only have to change the content (texts and images), the menu and the colors to your liking.

However, you will not always want a website the same as what the themes look like in a demo. We all seek to have a unique website, but it will always be based on a WordPress theme.

For this, you will only have to use the options that give you the best WordPress themes or a web layout plugin like Elementor or Thrive Architect or modify the theme styles with CSS.

Web designers are very easy to use. No need to know any kind of programming language or code. Most are usually based on the typical “drag and drop.”

How to install WordPress themes?

Once you have chosen the WordPress theme that best suits your website, you just have to install it on your WordPress.

Here you have two options:

  1. Install a WordPress theme from the official WordPress repository.
  2. Install a previously downloaded WordPress theme in a compressed .zip file

1. Install a WordPress theme from the official repository

How could it be otherwise, WordPress has its own gallery of free themes that you can use on your blog.

The free WordPress themes leave a lot to be desired but it can be a good temporary option while you keep looking for the ultimate premium WordPress template.

To install a WordPress theme from its repository, just access the WordPress side menu and follow this path:  Appearance> Themes> Add new

There you can see all the WordPress themes from the official CMS repository and install them in one click.

Tip: Do not forget to delete the WordPress themes that you are not using to take up less space on your hosting.

2. Install a downloaded WordPress Theme

If you have finally decided to make a leap in quality on your website with a premium WordPress theme or if you have downloaded any WordPress theme from outside the official CMS repository, you will have a compressed .zip file with the theme.

To upload and install it in your WordPress you will have to follow this path in your WordPress menu:  Appearance> Themes> Add new> Upload Theme and select the compressed file with your WordPress theme.

Once you have your WordPress theme installed, all you have to do is click “Activate” to make it your website theme.

Premium WordPress themes vs free WordPress themes

Best WordPress Themes

Choosing the best WordPress theme for your website is, without a doubt, crucial.

The WordPress theme you choose is going to be the base of your website or blog for a long time (years or even permanently); so choosing a quality WordPress theme is very important .

Many entrepreneurs in the online world come with the “Why pay for something I can have for free?” Mentality.

And this is where there is a great leap in quality on the websites.

Of course, there is plenty of best free WordPress themes that are fine (even better than some paid WordPress theme from websites like Themeforest), but without a doubt, a Premium WordPress theme will make a quality leap to your website from the same moment in that you activate it.

However, don’t get carried away by the effects, images, or colors of a WordPress theme. Rather, you have to look at other information that will make the difference and make your choice the right one.

There are some quality patterns so you don’t make a mistake when choosing your WordPress theme.

  • It is optimized for SEO .
  • Easy to customize .
  • Compatibility with any plugin.
  • Adequate charging time .
  • Let it be updated regularly.
  • Responsive (look good on mobile devices).
  • Good loading speed .
  • Good valuation in the market (that has many web pages using it and that its score is good).

And now, let’s go to see what are the best free and premium WordPress themes on the market.

It goes without saying that all the themes included here pass quality filters (although the WordPress premium themes are well above the free ones that you will see below).

My top Best WordPress Premium themes

Here is the top of the best WordPress themes you can buy.

However, I must tell you that this is my personal opinion based on my experience with the themes that I have used both in my projects and in clients such as web designers and SEO.

Of course, they go in descending order from the top 11 (since I’ve decided to include 11 themes) to top 1, my favorite WordPress theme

As I try out paid WordPress themes I will include them in this top if they are really worth it. To the mess!

11. Salient

salient wordpress theme

Salient is one of the most used themes in Themeforest .

As you may know, themeforest is an online store of WordPress themes among other things. 

They have a huge number of themes but not all are optimized in terms of SEO and loading speed.

However, the themes of ThemeForest that I mention here in this article (5 of the 11 themes in this top are from Themeforest) are the most optimized and the ones that I really recommend.

Salient is a very attractive and visually attractive WordPress theme. In fact, the strengths of this theme are its visual effects, its design, and its great capacity for customization.

Despite being newer than other WordPress themes discussed in this post, it has a very good score and is among the best sellers.

Of course, it is multipurpose and can be seamlessly integrated with Woocommerce to make an online store.

It seems to be a pretty good and current theme with which you can make your website up to date in terms of web design. However, in terms of loading speed is the worst of this top.


10. Bridge

bridge multipurpose wordpress theme

Bridge is one of the best multi-purpose WordPress themes and best-selling theme on the official Themeforest store. 

And as such, it has to be paid (although at a fairly cheap price for what it is, $ 59).

It has over 105,000 downloads and still retains a nearly 5-star rating on Themeforest ( the highest score ).

Being a multipurpose theme you will be right and you do not have to worry about whether it will adapt to your type of website.

With the purchase of the theme, you get the popular Visual Composer plugin for free.

In case you did not know it, Visual Composer is a visual layout plugin that allows you to design your website to your liking and visually and intuitively in a drag and drop style.

It also has a free Sliders plugin, but you know I’m not a big fan of them, so if you want your website to load faster, it’s better not to use it.

As it could not be otherwise, if a theme is a top, it cannot be missed that its developers continue to improve it and make updates regularly to improve their code, optimize web load times and add new features.


9. Optimize – SEO

optimize theme

As its name suggests, if you want a Themeforest theme focused on SEO, this is yours.

For a price of $ 59, I can assure you that you are going to find one of the best WordPress themes in terms of loading speed (for what Themeforest themes are usually).

It has a minimalist design and it may not appeal to you so much visually but this is an advantage in itself because having a “clean” theme and with a good code structure avoids loading unnecessary things and being better viewed facing Google.


8. Avada WordPress theme

avada wordpress theme

What web design professional or marketer does not know this topic?

I present to you the world’s best-selling and most downloaded WordPress Premium theme: Avada.

With more than 470000 sales on Themeforest, it continues with a score of almost 5 stars and breaking records.

Avada is a multipurpose theme with which you can make any type of website. 

It is also compatible with Woocommerce so it will not be a problem for you to make an online store with this theme in your WordPress.


7. Newspaper

newspaper theme

Newspaper is not just another theme from Themeforest.

This theme, how could it be otherwise, is a WordPress theme optimized but specialized in news websites or even reviews.

In fact, it is the best-known topic on the subject of online newspapers.

To be from Themeforest it is quite fast and it even has a specific mobile theme in which it removes unnecessary things to make it even faster on mobile devices.

You already know that Google now takes into account the mobile version over the PC version, so it is an extra point to improve web positioning.


6. Orbital Theme

Orbital Theme is, as indicated on its website, one of the best WordPress themes for SEO in the world. Let’s find out why.

The theme is the work of the Romuald Fons team, one of the bloggers. This is undoubtedly a theme to keep in mind. It includes a native Adsense manager and is a theme created by and for SEOs.

It has many interesting features, but the two that I liked the most and for which I have included Orbital in the top of the best WordPress themes are its Cluster navigation and the Orbital menu option.

Clusters allow the information to be arranged visually to create a silo architecture. And the Orbital menu is perfect for mobile websites since it adapts to the position of the big toe. 

They promise us 33% more clicks on the menu! Here is an image of the Orbital menu:

In addition, its price (currently €59) has no monthly or annual subscriptions. You pay once and you already have a lifetime license for a single website.

This may sound silly to you, but most premium themes are available with a license that lasts only a year.

Best of all, it includes unlimited support and good documentation with videos where you can answer any questions.

If what you are looking for is a light theme easy to use and that helps you position yourself in the first results of Google, Orbital is a very good option.

5. Schema

schemea theme

Schema is the WordPress theme with the fastest loading speed, or at least that’s what they say on their website.

I do not know if it is the fastest but I have tried it (and I have it in some project of mine) and I have to admit that its loading speed is very fast. It is faster even than my beloved Genesis Framework.

In addition, its price is quite low for the power it has (from $ 35 in MyThemeShop).

So if you are concerned about the user experience and want to scratch a few extra points in the SEO of your website, Schema is your choice.

Of course, it is a theme focused on SEO , so it is fully optimized in this regard.

Although it is true that it can be adapted to all types of websites (even online stores), its design invites more to use it for blog-like websites or niches to monetize with Google Adsense.


4. Divi

divi themee

Divi is a theme loved by many although there is also one who does not like this theme.

It is a theme from the company Elegant Themes and stands out for being one of the most customizable WordPress themes without needing to know any code.

Another advantage of using this theme is that there is a great community behind it, so you can find infinite tricks, tutorials to create various effects with Divi and even demo web pages already created that you only have to load in your theme to make it look the same.

As for its speed, Divi is a fast WordPress theme although not as fast as Genesis, Schema, or Generatepress.

However, a well-optimized Divi theme has nothing to envy the best ones, even improving its speed on other less well-optimized websites that use faster WordPress themes.

Its weak point was that if at any time you wanted to change the theme, all the content on the web was deconfigured. But this is actually not entirely true and I explain why:

Divi uses a web designer called Divi Builder. This plugin can also be used in other themes.

What happens is that when having a layout artist activated in a theme and changing to another without this layout, the content is deconfigured. 

But to solve it is as easy as reactivating the layout artist that you used previously in the new template. 

This way you will see how the content remains the same and only changes the structure and other elements of the WordPress template that you have chosen.

Another negative point when it comes to web positioning is that it does not have structured data marking.


3. GeneratePress

generatepress theme

GeneratePress is in this top twice: it is one of the best free and premium WordPress themes.

This WordPress theme has two versions, a paid one and a free one, and both are great.

Although it is true that its free version is very good, it is obvious that the premium version is even better since it offers all the advantages of the free version but it has endless possibilities when designing your website thanks to the GP Premium plugin.

GeneratePress has made a name for itself as one of the best WordPress themes that, in combination with the Elementor plugin, make it a 100% customizable theme without having to write a single line of code.

And if that were not enough, its lightness and SEO optimization make it also one of the most appreciated by SEOs. 

In fact, this theme is among my top 3 best WordPress themes.


2. Astra Pro

astra theme

A lot of attention to this theme because I am sure that it will be one of the best themes as soon as more people start using it in the Spanish market.

In fact, Astra Pro is the premium version of the free Astra WordPress theme that you can find in the official WordPress repository.

Astra is one of the best free WordPress themes, but Astra Pro is without a doubt one of the best things you will find in terms of premium themes.

Fortunately, I have had the opportunity to try this topic on the web of a friend and client and I can tell you that it is a true wonder. 

In fact, if I ever change my theme, Astra Pro will be the first option.

For a more than affordable price ($ 59) you will have the theme to use it on all the websites you want but keep in mind that after the year you will not receive updates. 

The price with lifetime updates is $ 249.

In addition to all this, this theme seems so good to me for all that it entails to have it both in time savings and for its great quality as a theme.

Here are some of the strongest points of the Astra WordPress theme :

  • Use for life.
  • For all the websites you want.
  • Compatible with Woocommerce to make online stores.
  • Compatible with the most popular web layout plugins such as Elementor, Thrive, Architect, Divi Builder, Beaver Builder, and Visual Composer.
  • Astra Pro plugin included with which you can customize even the smallest detail (fonts, colors, menus, spacing, header sections, and a long etcetera.).
  • Charge at the speed of light. Of the lightest and fastest loading tracks. In fact, on their own website, you can see how they boast about it.
  • Library in constant growth with thousands of themes with “pre-made” websites where you only have to click and change the texts.
  • “SEO optimized”. Thought by and for SEO, even with structured data markup from
  • And all without writing a single line of code!


1. Genesis Framework

genesis framework theme

And we come to the theme (or rather themes) best valued.

The Genesis Framework comprises a bunch of WordPress themes that integrate with the Genesis WordPress theme.

I am sure you have heard something about father and son themes.

Well, Genesis themes like the ones you can find in StudioPress, are child themes that adapt to the parent theme called Genesis.

So when buying a child theme, it also includes the Genesis theme so that you have both activated in your WordPress and that the child theme works.

This may seem more cumbersome than it actually is. The only difference from the rest of the themes is that instead of having to install a theme on your WordPress, you will have to install the Genesis theme plus the child theme and activate the latter.

In fact, this parent-child theme is not unique to the Genesis Framework. 

It is used in many themes (even you can create a theme child of a theme with a plugin).

The advantage of using child themes is that all the modifications you make to this theme are saved without affecting the basic structure of the parent theme, which allows you to update the theme without losing any modifications.

My opinion with Genesis Framework is clear: it seems to me the best WordPress themes and it is the one I use in Bloggeris (with the child theme “Metro pro”) and in projects of many clients.

And if I say that it is the best paid WordPress theme it is for these 3 reasons :

  1. Very fast loading speed. The best on the market.
  2. Very, very focused on SEO: it has everything you need to rank above other themes, including microform markup.
  3. Almost 100% customizable.

On the other hand, it has a negative point for beginners. And it is that when it comes to customizing the theme there are certain things for which it is better to know about HTML and CSS (it doesn’t even hurt to know PHP for more complex things).

Anyway, with the appearance of the layout plugins this is not so much a problem because they will be very useful for you to make the Home Page or for landing pages.

However, since there are countless WordPress themes focused on being children of the Genesis theme, it is better to find the theme that best suits what you want your final website to be so you do not have to make any modifications.

To give you an idea of ​​the quality of these WordPress themes, here you can see a few with their corresponding demos for you to try and see how they would look.


Best free WordPress themes

Before recommending a few best free WordPress themes, I would like to emphasize that if you are serious about your project sooner or later you will have to invest in a well paid WordPress theme.

That is why I have directly started the article with the top with the best premium wordpress themes .

If you still think about installing a free template, here is a list of the best ones.

However, you also have to know that making the change from a free theme to a paid one can be somewhat cumbersome, so my recommendation is to directly buy a WordPress Premium theme and be able to adapt it to what you want from the beginning.

Here are the best free WordPress theme that you can find in the official WordPress repository:

  • Astra. The free version of the aforementioned Astra Pro theme. If you later switch to Astra Pro it is recommended to try it out but as soon as you switch to Astra Pro you will notice the difference.
  • Generatepress. The free version of the paid theme with the same name. The paid theme is actually a plugin that makes this theme much more customizable. So without a doubt, this should be your option if you want to move on to the payment Generatepress topic that you have seen in my top.
  • Schema lite. This is the free WordPress theme of the already discussed Schema theme. Minimalist, SEO optimized, and quite fast. Ideal if you then move on to the Schema premium theme.
  • OceanWP. One of the most used and best-valued themes. It has a fairly minimalist design but very customizable with plugins and through code if you control.
  • Storefront. The free WordPress theme par excellence to create online stores.
  • Flash. With a score of 4.9 out of 5, it is one of the best free WordPress themes. It also has a paid version but it is not good enough.
  • Customizr. This is one of the free themes most used for its simplicity and speed. It is rated by many as the best WordPress theme for online stores with Woocommerce. In my opinion, at the height of Storefront and ahead of Flash.
  • Sydney. This famous theme cannot be missing among the best free WordPress themes. It also has a paid version but from my point of view, it falls far behind with respect to the topics discussed so far.
  • Optimizer. It also has a pro version. It is SEO-friendly and specially developed to reduce loading times with its clean code. A multipurpose theme that adapts to all kinds of plugins and with a good acceptance by the community to be relatively new.
  • Vantage. It is a multipurpose (or multipurpose) WordPress theme created by Site Origin. The strengths that make it one of the best free themes on the market are its minimalist design, perfect integration with layout plugins such as Page Builder or Elementor; and the front slider with the Meta Slider plugin (although I am not a supporter of sliders for worsening loading speed).

What is the best SEO theme for WordPress

From the top you have been able to see the best WordPress themes according to my opinion focused mainly from an SEO point of view but without leaving the visual aspect too much. 

I continue to emphasize that it is only my opinion and that you ask where you ask, you are going to find the odd themes that I have not included.

However, I wanted to do this section because here comes the million-dollar question:  What is the best WordPress theme for SEO?

And unfortunately, I have to tell you that the answer to that question is THERE IS NO PERFECT WORDPRESS THEME FOR SEO.

WordPress tthemes are nothing more than tools to improve the web and put it to your liking. 

But SEO will only depend on how you use the theme and how optimized it is.

In this list, you have been able to see WordPress themes of very good quality but you will always find Divi websites, which will be faster and better positioned than a website made with Genesis, Astra Pro, or GeneratePress. 

And this is due to the SEO work behind both template optimization, loading times, and the use of plugins, as well as link building, content creation, keyword selection, and a long etcetera.

Note: Learn much more about ranking in the SEO section.

And the same I say regarding the issue of web loading speedThe faster WordPress theme does not mean that it will be better ranked than a website made with the Salient theme for example.


In conclusion, it could be said that it is true that each aspect helps to improve the ranking of your website, but not only is it enough to have a good and fast theme, but we must also optimize SEO on our site by improving on-page SEO and Off-page SEO.

So choosing one of the WordPress themes that I have recommended is going to be a more than correct choice.

However, the perfect theme for you will not be for your neighbor or for those who want to set up an online store.

Below I leave you with some of the most repeated questions about the world of WordPress themes, but if you still have any doubts, stop by the comments and ask without cutting yourself!

Frequently asked questions about Best WordPress themes

Where to download WordPress themes?

It depends on whether you are looking for free WordPress themes or paid themes.
– As for the free ones you can download them from the official WordPress directory or directly from the Appearance> Themes> Add new menu of your WordPress.
– To buy and download WordPress Premium themes you have a multitude of stores dedicated to it. The stores where the themes of this top are sold are:
Elegant Themes
Orbital Theme

What if I download and use nulled or pirated WordPress themes?

Nulled WordPress themes are those that are downloaded for free from the internet as paid themes.
Apart from the moral theme where downloading free premium WordPress themes is wrong because it does not reward the theme developer, it has a drawback that can make your website never serve again: security.
It is more than verified by countless websites that have been affected. Downloading nulled or pirated WordPress themes and using them ensures that your website will be hacked sooner or later.
Hackers know that we go to everything for free as fools, so they take advantage of this to put hidden code between the theme files that when installed on your WordPress create a gateway for the hacker and thus be able to hack the entire web.

Do I need to know how to program to download and use WordPress themes or themes?

Not at all.
As we have seen in this article, how much to know HTML and CSS for Genesis themes. Although it never hurts to know a little about these languages.

Do I lose content if I change the WordPress theme?

No. When changing the WordPress theme, the only thing that will vary is the visual appearance and structure of your website.
Of course, be careful with the use of web layout plugins. You will have to activate it with the new theme so that the implemented content comes out well thanks to these plugins.