Unlike what other people think when I started blogging I had the idea that writing good content is not enough to attract visitors on your blog.
That is why from day one I started learning new thing about SEO, to avoid the most common SEO errors that every amateur blogger make.
Today I am going to show you 13 common SEO mistakes that you should avoid in order to improve your ranking and attract more visitors on your blog.
It is more important to note that the content of your blog and SEO goes hand in hand. You must have heard the phrase that content is the kind, content is king only if you have optimized it.
If not, then no matter how good content you are creating, no one is going to visit your blog.
Therefore, in this article, I intend to improve the SEO optimization of your website, so I will tell you which SEO errors are the most frequent for you to avoid or solutions.
- SEO mistakes to avoid in your ranking strategy
- 1. Do not choose a good hosting
- 2. Do not choose a light and “Optimized” Theme
- 3. Beware of duplicate content
- 4. Put excessive labels
- 5. Do not optimize the title, meta description and URL
- 6. Not having a «sitemap» of your blog
- 7. Create meaningless or too short content
- 8. Choosing the wrong keywords or not choosing them
- 9. SEO mistakes with Linkbuilding
- 10. Do not use images or do not optimize them for SEO
- 11. The importance of categories
- 12. Do not keep track of your positions in the SERPs
- 13. Not having patience
SEO mistakes to avoid in your ranking strategy
1. Do not choose a good hosting
Choosing a good hosting for your website is the first key point to keep in mind.
A good hosting gives you a lot of advantages that a bad one does not give you: security against attacks, backups so you don’t lose anything, etc.
But in terms of SEO, quality hosting allows you to have a very high loading speed on your website. And this has a very positive impact on the positioning of your website.
2. Do not choose a light and “Optimized” Theme
Continuing with the issue of loading speed, a theme with a clean and light code can make the difference between being on the first page of Google or on the second.
And not only do you have to look at the loading speed, you also have to take into account factors such as having a responsive design, updating frequently, etc.
I recommend you to use GeneratePress.
3. Beware of duplicate content
This is probably the SEO mistake that most blogs and websites make.
And it is not so easy to solve it because many factors must be taken into account:
1. Not having the domain or duplicate URLs.
Most of the websites are accessible both if the url says “www.” as if not.
This is very important to keep in mind because you can have exact copies of your website without knowing it : one for the version without “www.” and another for the version with the three W.
Fortunately, this can be easily solved. With a 301 redirect to the preferred domain, it will be more than enough.
Another way to see if you are not making this mistake is to go to the source code of the web and make sure that it has a canonical link to the correct URL (rel = »canonical»).
Don’t you know how it’s done?
Enter your website from the browser, right-click, and select «View source code». You can also access it with the “CTRL + U” key combination.
Once inside the source code you just have to press “CTRL + F” to open a search engine and put the word “canonical” (it will be marked in the text). Following rel = »canonical» should be the preferred url.
This not only happens with the three W’s, it also happens with the typical forward slashes «/» that are usually put at the end of the URL.
If your browser offers you content for both the URL with the bar and the URL without the bar, you have to change it.
The objective is that, even if you write the url differently, it will be redirected to the version of URL that you have decided. Either with or without bars at the end.
2. Duplication of content on author or tag pages.
These types of pages create a copy of the content that is already included in your blog.
If there is a single author on a blog, the author page will have exactly the same content as the blog page, and so Google will detect it as duplicate content.
It goes without saying that this creates a serious content duplication problem.
4. Put excessive labels
We continue with the topic of labels.
The use of labels is decreasing. You can even find many blogs that don’t use them.
The main idea of tags is to group posts on the same word on the same file page. However, it has now become a method of sneaking more keywords into content by falling into over-optimization (something Google has already taken into account and will penalize. So tags are deprecated).
If you decide to use them, I recommend that you do not use more than two or three tags per item and always try to ensure that these tags are on more than one item.
The typical widget that was put years ago in the footer or in the sidebar with the name «Tag cloud» , is also another mistake that too many blogs still make.
Putting single words without related content just to try to position them is a practice that Google (and the user) sees with very bad eyes.
This encourages keyword stuffing (excessive use of keywords) and decreases the user experience.
Not to mention the cannibalization of keywords : your own keywords compete with other content on your website with those keywords. Be very careful with this.
Also, these types of widgets do not allow you to have more exact control of the keyword density .
5. Do not optimize the title, meta description and URL
It is still common to find Google search results not optimized at all . Something that should not happen because with basic knowledge of SEO onpage, this error should be more than solved.
Since they are not configured by the blogger or webmaster, the URL and title will be the same as h1 and the meta description will be a random text chosen by Google.
This causes everything to be too long and the ellipsis is displayed at the end of each item.
Not only is it visually very bad, but the CTR will be much lower and therefore, the position of our content in the SERPs.
But this also has an easy solution and it is again thanks to the SEO plugin. With this plugin, we can modify at our whim each of the elements that will appear in Google.
Here’s an example of an optimized title, URL, and meta description:
And if you still do not know very well where to place the keywords you choose or optimize the SEO on-page of your texts, do not miss this article:
6. Not having a «sitemap» of your blog
This is one of the most basic SEO mistakes . It is not as common as others, but even today I have come across clients and readers who ask for advice and still don’t have a sitemap .
The sitemap.xml is a file that includes the urls of your website (you can decide which pages you want to be in the file).
This file helps Google spiders flow through your website to better understand the structure of your website and to be able to index it correctly.
To see if you have a sitemap created you have to go to Google Search Console and click on “Tracking” -> “Sitemaps”.
Once again, the SEO plugin also takes care of creating one for your blog or website if you don’t already have it.
And the same goes for the robots.txt file, a very important file to optimize your website crawling.
7. Create meaningless or too short content
It is clear that having a high frequency when adding content is good for web positioning. But everything within a limit.
Starting to write articles that do not contribute anything will not generate visitors or rank in Google.
There’s no use creating content for creating content. The content has to add value ; be useful to the audience you are targeting.
From here you can get another mistake : obsess about SEO and forget that we write for people.
And the same goes for content that is too short (another of the most common SEO mistakes). If you are going to create quality content, the most normal thing is that it is long.
In this way they will spend more time on your website and give social signals to Google that will make you climb a few positions .
Be careful, not by creating too extensive content you will rank better. But of course, the more content, the more keywords you can include.
As I said before: everything within a limit.
8. Choosing the wrong keywords or not choosing them
It is as important to know how to write an article that positions you in Google as it is to know how to choose the best keywords for your content.
It is not enough to do a couple of searches on Google and see the suggestions that the big G throws at you, but it is convenient to do a good study of keywords even for each content that you are going to publish.
An SEO tool that can help you for this purpose is Semrush.
9. SEO mistakes with Linkbuilding
Now that you know the basics, we start with the common mistakes of this seo strategy:
1. Link to buy and exchange links like crazy
Whether they are paid or free links, you must know very well what you do.
Getting to get links to your website from any site that allows it will be the suicide of your project .
First of all you have to follow four rules:
- Quality> Quantity. It is better to have fewer links on authoritative sites than many on unreliable sites.
- Your inbound links have to be natural . Look for naturalness in your links . That they come from pages that talk about your theme.
- Beware of spamming your website or buying links from link farms (this is even counterproductive).
- Vary the anchor text or anchor text.
Where your links are matters .
The best and most natural link is the one within the main content ; Neither on the footer, nor on the sidebar, nor in other places.
2. Underestimate internal links
Another very common mistake is to forget about internal links or not give them the importance they deserve.
You must take them into account because it is more than proven that internal links pass the “link juice” throughout your page and transmit force.
Any internal link that has to do with the content will help you improve positioning and will be very useful for the reader.
Which will go through more pages of your website; thus decreasing the bounce rate .
There are some plugins that add the related contents of your blog with their respective links at the end of the article. The problem with these is that you will not be able to control the anchor text of each link.
My recommendation is that you manually insert them into your content or use this tactic alongside a related content plugin .
3. Don’t use “nofollow” links to try to “manipulate” the pagerank flow
Nofollow links do not transfer authority but they do consume it. That is, a nofollow link does not pass authority to the destination of the link, but this authority is spent.
So, contrary to what many people think, you can NOT take advantage of them to make an internal link building even more powerful by managing the link to the pages that interest you.
From an SEO point of view, nofollows do not serve to dilute the linkjuice so much between internal pages. However, they can be useful to optimize the crawl budget, but we will talk more about this.
4. Forget dofollow external links
Yes, dofollow external links transfer part of your authority.
However, linking to authoritative or trusted pages that really add value to the user is positive for SEO .
Search engine bots will follow the link and see that it is an important page related to your content. This will earn you points and the search engines will start to want you more.
If you don’t have any external links or they are all nofollow, Google will be suspicious and instead of going up positions by putting all the links in a more “unnatural” way, you will start to plummet to the last positions .
10. Do not use images or do not optimize them for SEO
A picture is worth a thousand words. Or at least that’s what they say.
What is clear is that images are very important to your content. And, of course, they also rank.
It not only provides information in another format, but also attracts the attention and encourages the reader to continue reading.
How many images to use?
That will depend on your content and your competition.
It is not enough just to put images. If you do not want your website to load to the rhythm of a snail, you had better learn to optimize your WordPress images.
Finally, two more tips about images:
- Don’t forget to put the keyword in the file name before uploading.
- Once you have your image uploaded, add the keyword to the title and ALT tags .
You must pay attention that all your images have the alt tag set and with the main keywords. Google gives great importance to this tag since it is the text that will be displayed if any problem arises when loading the corresponding image.
11. The importance of categories
All the articles we write include it in one or more categories.
The goal of each article is to reach as many readers as possible. But why not also try to position the categories directly?
If a positioned article brings you web traffic, imagine what an entire category brings.
If you want to know how to position a category I leave you with these keys:
- Put exclusive content within each category page. That is, write a “septimized” text within each category where you include keywords directly related to it. Don’t forget to include images to further enrich your content.
- Include the URLs of the categories in your link building strategy . Whether with internal or external link building, both will greatly improve the positioning of the categories. The strategy is the same as for any article: SEO on page + SEO off page .
12. Do not keep track of your positions in the SERPs
Don’t forget to monitor your positions in the search results.
Every time you try to position yourself for a keyword (or you are already positioned) you are interested in seeing how your SEO work is evolving to see if you have to improve something or change your strategy to continue rising positions.
13. Not having patience
As my mother says: “Patience, the mother of all sciences.”
And even more in SEO. You must understand that getting to the top of Google is a long process that in most cases is not appreciated until 4 months after starting work on SEO.
I know many people who say to me: “Hey, I want to appear ahead of that website that is my competition and is on the first page of Google, when will you have it ready?” or “If I pay you more, can you put me in first place for next week?”
And all this is intended to be achieved exclusively with SEO on Page and with a practically new page.
The problem is that there are many people who think that appearing in the first positions of Google is achieved by adding a few words here and there and that’s it.
That it does not matter the authority of the competition or the time that it has been on the internet.
And it is not like that, getting to those positions entails a great job behind. It all depends on the niche, of course. But usually they will be months or years of work.
Not to mention large companies, where being on the first page of Google is a battle between SEOs who work for them.
I repeat again:
Patience, perseverance, and work is the key to optimizing our presence in the search engines as much as possible.
And so far the article. You already know the most common SEO mistakes and how to avoid them.
If you commit any of them solve them and you will see how organic traffic increases over time.
Do not forget to share and comment if these SEO errors have been helpful to you!
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