What is SEO and how to master it in 2020? {Beginner’s Guide}

SEO is the method for your website to drive traffic by appearing in the first results of search engines such as Google, Yahoo, Bing, and more.

Unfortunately, it is also the most mythical and unknown practice for those who are just starting.

If you have no notion of SEO, your site’s visit counter will remain below the minimum for many hours you spend on your website. 

Affiliate marketing for beginners

The competition in Google is fierce, and the difference between whether your website appears on the first page or remains lost in the vastness of the Internet is abysmal.

And that why the benefits of SEO are incalculable. Unlike paid methods like SEM or Facebook Ads, on its own, it is capable of providing you with tons of free traffic and completely transforming your digital project.

But mastering the keys to SEO ranking is not complicated. It is much simpler than it sounds.

what is seo

I have been climbing online businesses of all kinds for three and a half years, creating projects that attract thousands of visits per month, and I must confess one thing: although many people try to make it more complicated, SEO is just common sense.

So in this guide, I am going to reveal EVERYTHING you need to know to master the SEO without becoming an expert.

What is SEO?

SEO stands for Search Engine Optimization or Search Engine Optimization. It consists of creating and optimizing content so that it is more visible in search engines such as Google.

SEO history

Until the first search engines appeared in the early 1990s, the only way to find information on the Internet was by typing the address of the page in the browser or by searching directories.

These directories were maintained by people who were dedicated to classifying the web pages they were finding and did not allow searching for content by words or phrases as we do today.

When the Altavista search engine appeared in the mid-1990s, it was a real revolution. Using a crawler program (also called a robot ), it always searched the Internet for content and stored it in its index.

The Altavista search engine.

Then, users could find those contents by searching within the Altavista website.

So we were for a few years, until one day, Google came and destroyed all its competition.

The unstoppable rise of Google

The problem with search engines like Altavista is that they could be easily fooled because their criteria for deciding which web pages to display were as simple as the number of times a particular word was repeated in the text.

Thus, the owner of a website that wants to appear in Altavista every time a user types “Siamese cat,” for example, only had to repeat that word several times in the text of their page.

Google considered that this was not an excellent way to offer the best results to users, so it looked for another way to classify web pages according to their quality:

The links.

The idea was simple: that a word appeared many times did not mean that the content was better, but if other websites linked to that page, it was probably because they were recommending it.

And that was synonymous with higher quality.

This is how Pagerank appeared, a measure of how popular a web page was according to the number of times others linked it.

Although the system was not perfect either and soon someone who tried to take advantage of it appeared, the quality of the results offered by Google was infinitely superior to those of its competition.

Google today

Over time, Google engineers have created a series of mathematical algorithms whose objective is to determine in the most objective way possible the quality and relevance of each web page, and thus show the best ones in the first results.

The fun is that these algorithms are secret. Google does not reveal what factors it takes into account when evaluating the content, precisely so that people do not know how to take advantage of it.

According to some experts, Google takes into account more than 200 factors. Some are obvious, and I will show you below, but the reality is that nobody except Google knows for sure.

Do not stress. There are 20, 200, or 500 parameters. The final goal of Google is to offer users the most relevant result for their search.

And that gives us enough clues to understand how we can optimize a website to improve its positioning.

Why is SEO important?

Because it largely determines the success of any digital project.

There has never been so much competition. Every day more than 3 million articles are published on blogs, and you only have to see the number of results that appear when I search for “personal development” :

Two hundred twenty million results are competing!

If you manage to appear at the top of the organic results, you will be more visible than your competitor, and you will get constant and free traffic to your website.

Otherwise, you will be buried in the depths of Google, and perhaps it will happen to you like so many thousands of blogs and online businesses that close each year or spend a fortune on paid traffic.

Because visitors, in the end, convert into money.

Suppose you had a page where you sold toys. It turns out that 40,500 people search Google for “toys” every month.

According to several studies, the first organic result receives up to 28.5% of clicks. So if you managed to appear in the first organic position for that search, 28.5% of users would end up visiting your page.

(Observe also how the results of the first page take up to 75% of the total clicks; being on the second page is like not existing).

If 2.5% of users who came to your page spent, on average, 30 dollars on toys, each month, you would earn more than 8,500 dollars thanks to the traffic that Google is sending to your website.

Without having to spend hard on advertising.

Now substitute toys for anything else you offer, such as coaching, finance courses, travel information, recipes, or yoga classes.

But SEO is not only essential to sell.

The more visits your website has, the more popular it will become. Then you will see how new opportunities begin to appear that until then, you would not have even dreamed of.

4 key factors to improve the SEO of any project

Now you know what SEO is and why it is essential in any digital marketing strategy. Below you will find the only 4 factors you need to improve your ranking and multiply your traffic.

Yes. 4 factors, and not 200. And they can be grouped into content factors and links :

  • Content: Your content should satisfy an existing demand in the best possible way and make it easier for search engines to interpret it. It is divided into demandsearch intention, and on-page SEO.
  • Links: They give authority to your content. If there is a lot of competition in your niche and your content is not radically better, you will need external links to rank yourself.

Let’s see what you can do to optimize each of them and thus multiply organic traffic to your website.

Demand: write for the user.

The main mistake most digital entrepreneurs make is writing about what they want, forgetting what their target audience wants.

So they don’t get a single visitor.

They often use the blog to write content about themselves, such as “the day everything worked out for me” “my goals for this year,” or “how to grow wild mushrooms

Perhaps they are interesting content to send by newsletter to subscribers, they may even go viral on social networks, but what is clear is that they will not bring any new readers through Google.

Because no one is looking for that.

If you want to receive organic traffic, you must first make sure that you are going to create something that people search for on Google.

1. Find out what users are looking for

You don’t have to be a fortune teller to know what people are looking for. There are many tools, but the most common is SEMrush.

It is a fantastic tool that helps you in finding keywords that people are searching for in search engines like Google.

Here you can read SEMrush Review.

For example, 880 people a month search for lemon chicken recipes.

The SEMrush will also show you other keywords related to your topic, in case you find a more popular one.

2. Speak the language of your users

The second most common mistake is dealing with an interesting topic for users, but giving it a name so original that search engines cannot identify what it refers to.

This is precisely what was happening to a friend of mine who, no matter how much he published, barely got visits on his blog.

His articles covered personal development issues, such as strategies for changing habits. But instead of calling them “How to change habits,” a phrase with more than 300 searches per month, it gave them original names such as “Transform your inner focus

In this way, it was making it very difficult for Google, which did not understand that it had to rank its content to change habits.

The solution to balance what Google needs with what my friend wants? Using titles that the search engine can interpret as “Transform your inner focus: how to change habits

So before writing any content, make sure that people are looking for information about what you are going to write. Otherwise, you will not get organic traffic. 

Practical example

Imagine that you have a blog about pets, and you are thinking of writing an article with tips to keep a dog healthy.

You would go to the SEMrush, type in “how to keep a dog healthy,” and realize that no one is looking for that.

However, the SEMrush suggestions would reveal to you that people are looking for ”how to care for a dog Specifically, 210 times a month.

Then you would optimize your article for that new keyword, being the type of information users are looking for.

Search intent

Once you have verified that there is a demand on the subject that you are going to write, the next step (and where many people, including SEO professionals) continue to be wrong, is to create content designed to satisfy the user’s intention.

Don’t underestimate this phase. I assure you that in the medium and long term, it is the one that will have the most impact on your ranking.

But what does it mean to satisfy the user’s intention in SEO?

It means that your content solves the doubts of the users who arrive through the search engine and provides them with the necessary information to make the next decision, such as buying.

If your content does not satisfy that intention, the user will go back in the search engine to click on another result (what is known as pogo-sticking ), and it will not stay too long on your page (a metric called dwell time ).

When that happens, Google concludes that the content is not relevant to that search.

Then it will stop showing that article in the first positions of the search engine. And if at some point it does (Google tests constantly), it will quickly make it disappear from there.

1. How to identify the search intention?

According to studies, there are 3 main types of search intent:

  • Informational: The user is looking for more information on a specific topic. Example “what is SEO.”
  • Transactional: the user seeks to carry out some specific action, be it buying or registering on a platform. Example “SEO course.”
  • Navigational: where the user is searching for a particular web page. Example “goldenblogging.com.”

Positioning content that is not at the same level of user intention, such as a sales page of a (transactional) course for users looking for “What is SEO” (informative), is practically impossible.

Remember the SEO golden rule: Google wants to give its users the result that best meets their needs.

Voucher. But within the same type of intention, what content can best satisfy it?

The answer is it depends. It depends on what the user wants to find when they search.

An example: Someone searching for “What time is it in Tokyo” doesn’t expect to find a 2,000-word article on Japan’s different time uses and calculating the time difference, but a result as simple as this:

Therefore, the belief that the longest content is the best ranked is completely false.

2. How to discover the intention of the user?

To find out what the user expects to find, you have two methods:

The first is simply to take a moment to empathize with him. Put yourself in the shoes of someone who did that search. What doubts could I have? What do you think you would like to find?

The second is to consult the only source of information that can reveal exactly what the user wants.

Do you know which one is? You should, because you consult it regularly.

I mean, Google.

Yes. Google wants to give users the most satisfactory result, so it stands to reason that these types of content rank higher.

You just have to carry out the search for which you want to position yourself, see what is in the first positions, draw your conclusions, and create better content.

For example, if we wanted to position an article for the word ” SEO,” we would first search for that on Google. And we would find the following:

Do you see the pattern? Who searches for “SEO”  in general does not want complex information, but a definition or very simple concepts. You have surely heard of it and want to know what it is and how to take advantage of it.

So in your article, you would do well to include a definition of SEO and avoid advanced positioning techniques. It is not what most people want.

3. What format should your content have?

There are many types of content (in-depth articles, video tutorials, tip lists, infographics, etc.), and not all of them equally satisfy the same user needs.

What type of format should you use in each case?

The answer, again, is Google.

Imagine that you are the owner of a tie company. You have decided to create content to attract traffic, so you write an article for a search that 9,900 people do every month: “how to tie a tie

So far, so good, right?

Well, you would be making a serious mistake.

If you look, when looking for how to tie a tie, the first results that appear are not articles. They are videos!

This tells you that users who want to learn how to tie the knot prefer to watch an explanatory video rather than read an article.

So you would have more possibilities to position yourself for that keyword by creating a video.

Observe what kind of results appear in first positions for the word you want to rank and make sure that your content has the same format. 

Practical example

Continuing with your content on “how to take care of a dog,” when searching, you notice that users prefer visual content. In the first 3 results, there are two articles with photos and steps to follow and a list of YouTube videos:

So to compete in conditions, it would be a good idea to create visual content that provides better information to the user.

SEO on-page

SEO on-page includes all the positioning factors that directly depend on your content and your website.

They are those over which you have more control, such as the text you write, the titles you use, images you include, or server response speed.

Below you will find 5 crucial aspects to optimize the SEO on-page of your articles. You will realize that they have no secret!

1. Contents

The value that your content brings to the user is necessary to rank yourself.

Remember: Google’s sole objective is to offer content that meets the user’s intention in the best possible way.

Unfortunately, it is common to believe that our content is better when, in reality, they are not contributing anything other than what already exists.

Before writing, research what is there. Don’t do it blindly. And strive so that your content offers differential added value.

Perhaps you can include a useful infographic, contribute case studies, create eye-catching images, provide an alternative view of that topic, or share your personal experiences.

Don’t confuse this with writing longer articles. Although there are studies that correlate a higher number of words with better positions, you cannot use it as a general rule.

(Note that the word difference is minimal).

The content does not necessarily have to be longer to the position; it should be better. It’s something even John Mueller, a Google spokesperson, has recognized. The content should not be longer to rank. It should be better. CLICK TO TWEET

Be wary of anyone who tells you to write articles of at least X words. It is about writing what is necessary to satisfy the user.

There is also a belief that posting content frequently is good for getting more traffic. This is why many bloggers are obsessed with publishing an article a week (or even a day!).

Another false myth. How can you create better content than your competition by posting one every day?

The quantity does not position; position quality. So dedicate the necessary time to each of your content.

On my personal development website, I publish an article every two months and, far from decreasing, my traffic has not stopped increasing.

Good practices

  • Make sure that your content solves all the doubts that the reader may have on that subject.
  • Make it as readable as possible (use captions, lists, images, and other resources to make it easier to read).
  • Try to make it easy to understand, without using overly technical or too simple language.
  • Use synonyms and semantic variants to enrich your content and make it more relevant.
  • Also, make sure it is mobile friendly and looks good on these devices!

False myths

  • Forget about those old practices of repeating or boldly marking the keyword to position hundreds of times. Do what is most natural.
  • The comments or interactions in social networks do not help to position directly (can be falsified very easily).
  • Do not avoid putting links to other websites, and do not always use the nofollow attribute so that they do not pass PageRank. The PageRank was old years ago, and the web is based on links.

2. Title

After the content of the article itself, the title is probably the next most crucial factor.

The title tells users what the item is about, so it’s not uncommon for search engines like Google to rank first.

So it is good that you include the keyword to the position. But don’t be afraid to use synonyms or similar expressions to make it natural: Google is pretty good at interpreting them.

A good title is also eye-catching.

Some studies have shown that CTR ( click-through rate ) in search results can improve ranking. If the content is good and you write a headline that attracts a lot of clicks, you will probably climb positions.

Good practices

  • Be creative, but don’t overdo it: include the keywords (or synonyms) in the title, or you will be making it difficult for Google to interpret it.
  • Add verbs or adjectives that make it flashy to get more clicks when it shows.
  • Try not to exceed 65 characters, or Google will cut it in your results.
  • Do not post more than one page with the same title.

Practical example

The title of your article on how to care for a dog should contain those same keywords, using synonyms or variations that make it natural and also be striking enough to attract clicks.

A good example could be ” How to take care of your dog: 8 simple steps that will make him happy”.

3. Subtitles

The primary function of subtitles (also called H1, H2, H3, etc.) is to organize the content and make it more readable.

Since they are parts of the content with greater visibility, it is good that they include the keywords or variations to the position. That will give more importance to the article.

Good practice says that subtitles should be used hierarchically. H1 would be the main heading, its different sections would be H2, and the subsections would be H3.

H1: How to take care of a dog

H2: Food

H3: Feed

H3: Homemade food

H3: Treats

H2: Dog Bath

H3: Water temperature

H3: Soaps

My advice is to use subtitles with common sense to make them easier to read and, if possible, include some related keywords in them. 

Practical example

You could include subtitles like Dog careHow often should a dog bathe, or  What food can be given to a dog.

All three are sections closely related to the main topic, and also have Google searches, so they can also attract organic traffic.

4. Meta description

The meta description is the piece of text that accompanies the search results.

By default, Google shows a piece of your text that includes the keyword, but if you want to customize it, you can use plugins like Yoast SEO.

The meta description does not help to position directly. But indirectly, it can be useful, since a seductive text can attract more clicks on search engines (and that means more traffic).

Good practices

  • Create meta descriptions that catch the eye and promise the reader a profit for more clicks.
  • Make sure to include your keyword to make it more relevant to the user
  • The character limit for meta descriptions is variable: sometimes, Google uses 160 and sometimes 320. Type 160 characters with the most important, and then additional information up to 320 just in case.

5. Internal linking

The internal link is the links that you include in your content to other articles on the same website.

It often receives little attention, but it can be an essential ranking factor for several reasons:

  • They allow you to send traffic to other parts of your website. This increases the user’s total residence time.
  • They allow you to control the text with which you link your content (the so-called anchor text ), giving them more relevance to search engines for that keyword.

Others also consider that the internal linking of a page redistributes the authority of its external links.

For this reason, some people break their heads thinking about how to structure their content and internal links to distribute the highest possible authority among the pages of their website.

But the reality is that many SEOs like to complicate themselves by postulating complex theories that hardly bring tangible benefits.

If, with 20% effort, you can achieve 80% of the results, why would you want to complicate it further?

Common sense says that it is good to link to other content on your website if they are relevant and useful to the user. Nothing else.

In other words: include the links that your readers may be interested in clicking. Do not include those you know will never visit. Forget about weird internal linking theories. Simply put, the links that can satisfy the needs of your reader. CLICK TO TWEET

Make sure that in your most visited articles, you use internal links to distribute their traffic to other relevant content.

Practical example

Putting a link in your article on “how to take care of a dog” to an article on “how to take care of a cat,” even though both are about pet care, it might not make much sense if the user owns a dog.

In this case, it will be much more useful to link other articles that are about vitamins or dog food. Only then will you be able to send qualified traffic to additional content.

6. URL

Until recently, URLs (the address that identifies web pages, such as goldenblogging.com/affiliate-marketing-for-beginners/ ) was considered to be one of the main positioning factors. So many made sure to include their keywords within the same URL.

But Google has already said on the occasion that it hardly provides any benefit. And in my experiments, I have not found a direct correlation with better search engine positions either.

I only recommend that you make URLs as representative and straightforward as possible. That usually means including the keyword, not so much because it helps to position, but because it makes it easier for other people to remember, share, or link them from their web pages.

For example, which URL do you think is easier to link to or share, and more representative of what the article is?

  1. goldenblogging.com/?p=8774
  2. goldenblogging.com/2018/06/category/tutoriales/a-major-guide-on-what-is-seo-2020
  3. goldenblogging.com/what-is-seo/

The third, right?

In WordPress, you can prevent identification numbers from appearing in the URL by going to Settings -> Permalinks -> Entry Name.

Good practices

  • Create short URLs that define the general concept of your content.
  • Try to put the keywords in the URL, even if you don’t force them if they are too long.
  • Unless necessary, prevent dates from appearing. Otherwise, you risk that time passes, and it seems outdated content.

Practical example

Do you remember that the title of our article was ” How to take care of your dog: 8 simple steps that will make him happy”?

By default, the URL of your published article would be “tuweb.com/como-cuidar-a-tu-perro-8-simples-pasos-que-le-harán-feliz”.

Too long, right? In this case, it would be better to reduce it to “tuweb.com/como-cuidar-perro/.” Simple and direct.

7. HTTPS and SSL

Google announced a while ago that the security of a web page is a positioning signal.

Although it still does not seem to provide any plus, users may indeed be scared that a “not safe” notice appears in the browser bar.

For your website to use a secure connection, you must install an SSL certificate on your server. Some certificates are paid and others free (like the one that Bluehost offers you ), and although it may seem laborious, in reality, it is not so much.

8. Loading speed

Finally, the speed with which a web page loads can also be a ranking factor.

But, despite what many WordPress template sellers and hosting companies want us to believe, Google has also said that the speed with which a website loads is not a determining factor unless it is so slow that it causes a bad user experience.

Just make sure your server has decent speed, and your page doesn’t take too long to load (don’t add a bunch of heavy images, for example).

Offpage SEO refers to those positioning factors that do not depend directly on your content.

This is usually the links to your content, both internal (from your website) and external (from other sites).

Since we’ve already covered internal links above (just make sure to send relevant traffic from other related articles), I’m going to focus on the rationale for which Google exists and is often more challenging: external links.

Others believe that external links are losing importance.

I think they are not right. There will probably come a time when Google will stop using them to assess the quality of content since they are easily marketable and manipulable.

But today, links are still a very powerful positioning factor. Without them, it will be impossible to be visible when you face a lot of competition.

It is said that inbound links are “votes” to Google. If a content receives many links, Google will think: “Wow! Perhaps this content is excellent. I’m going to show it to users to see how it is. ”

Then it will position it up for users to find it.

But beware! The story does not end there. Links are not a panacea because Google knows they can be tricked. So then two things can happen:

  • That the users are satisfied when they read it. Then Google will understand that it is indeed good content.
  • On the contrary, if the readers run away, they will realize that it is not as good as it seemed and will bury it again in the depths of the search engine. No matter how many links it has.

Think of it as a storefront. If your content receives links, Google will expose them. But if people see them and don’t buy them, after a while, they will put them back in the warehouse.

Links help gain initial visibility. Unfortunately, it is common to find websites or blogs with good content, but without visibility in the search engine because they do not have external links.

Actions to proactively get links are called link building. But before seeing the best strategies for link building, you must know two parameters links: it’s quality and anchor text.

To position a website or page, it is better to have few quality links than many with few guarantees.

But what makes a link quality?

There are all kinds of theories about it. The most widespread consider that the ideal link is:

  • Relevant: appears on a website with a theme similar to yours. If you have a travel blog, which links you to a tourism agency is related. If it does the site of a mechanical workshop, no.
  • Contextual: it is surrounded by text that helps Google interpret the link. This is why isolated links in the footer or sidebar are considered not very useful.
  • Popular: it is published on an authoritative and trafficked website, such as a famous blog or a newspaper with great national circulation.
  • No nofollow attribute: A while ago, Google created a new category of links, nofollow, to discourage spam in comments and forums. A nofollow link signals the search engine robot to ignore it, so it doesn’t help position (theoretically).

Example of nofollow link in the comment.

All this is fine. But in my experience, there is one last factor capable of multiplying the quality of a link.

That the users click it. SEO rules: The excellent link is the one that users click on.CLICK TO TWEET

You can have a link in the largest newspaper in your country, relevant and contextual, and that nobody clicks on it.

But if the article has visits and users click on the link, and when they reach your website, they have a good user experience, its effectiveness will multiply.

ANCHOR TEXT

The anchor text is the text of the link. For example, in this link, the anchor text is “this link.”

This is important because the text under which you are linked will help you position yourself for that same keyword.

In other words, if someone links your article to the text How to Take Care of a Dog, Google will understand that your article may be relevant to that keyword.

To prevent people from taking advantage of manipulating the anchor text of the links, Google created Penguin, an algorithm capable of penalizing the positioning of a web page if it detects unnatural patterns.

Yes. Buying, exchanging, or manipulating links is against Google’s guidelines. If they detect it (it has algorithms and reviewers to do it), they can make your website disappear from the search engine.

There are several ways to get external links to improve the positioning of your page. Logically, the most difficult ones bring greater benefits.

The best thing of all is that, as you get them, a snowball effect will be created: when your website begins to position itself, other links will come naturally.

Why? Because the usual thing is that people link the first results of the search engine, despite the fact that other content is better.

1. GUEST ARTICLES

One of the most effective and safest ways to get a quality link is to publish an article as a guest author.

The ideal is to do it in a blog that is a reference in a theme similar to yours. You get a link and visibility among their community, and the blogger gets a free article.

The link to your website is usually at the beginning or end of the article, within the biography of the invited author. They may even allow you to link to other articles of yours within the text.

One of my guest articles.

Some blogs have a section where they specify how they accept guest posts, while in others you will have to contact their author directly to propose it to them.

Good practices

  • Reserve some of your best content for guest articles (remember, the best link is the one that brings traffic).
  • Do not target any of the keywords on your website, or you will create competition yourself.
  • Enter your links naturally. Otherwise, you can disturb the blog owner.

2. SEND PRESS RELEASES

Another great way to get links is to write a press release and send it to a newspaper reporter for publication.

One of my notes published in the largest newspaper.

It is not easy to get it, especially in the best newspapers. Journalists receive a multitude of notes every day, and most do not open them. But its benefits are well worth the effort.

Good practices

  • Identify the journalist who deals with your topics, or you will be immediately dismissed as a spammer.
  • Write a newsworthy article (forget about the commercial, they are automatically deleted)
  • Do not force links (you can link within the article as a source or subject matter expert).

3. PRODUCE LINKABLE CONTENT

A reactive strategy for getting links is to produce content that is more likely to be linked naturally.

I mean posting guides, in-depth articles, resource listings, or your studies and analyzes, especially if they are original and cannot be found anywhere else.

4. PROACTIVELY OFFER YOUR CONTENT

But if you want to be more proactive (in my case), the good idea is to see what content exists on a topic, create something much better, and then present it to the authors of the websites that link that content.

Let’s see an example. Let’s say you have a travel blog and want to create a guide to Japan:

  1. First, you would see what kind of guides about Japan exist on the Internet.
  2. Then you would create a much better one than all of them, perhaps covering all regions of the country with original places that cannot be found in any other article.
  3. To identify the websites that link the other simpler guides, you will need tools such as Ahrefs (paid but much more complete).
  4. Then you should contact the authors of those websites presenting your guide and the reason why they should include it instead of the one they are linking to.

This is what happens when you are proactively offering your content 🙂

5. INTERVIEW INFLUENCERS

You can also interview bloggers or influencers who have a website to get your first links.

Although it is a strategy that has been abused lately, if the content is of quality, these bloggers will probably link your interview or website from their blog.

6. CREATE RELATIONSHIPS

It is also vital that you start building relationships with other bloggers either by following them on Twitter, commenting on their posts, or even linking to them from an article of yours (and letting them know).

In this way, you will increase the chances that they will end up linking your website in one of their articles.

Note: Lately, it has become fashionable to write a list with the 60, 80 or 100 best blogs/articles on a specific topic (which they often don’t even know about), and then contact each of the authors to inform them.

When someone lists 100 resources, they are not trying to offer value to their readers. Too much information! It does so to take advantage of the ego of those mentioned in the list, increasing the chances that they will share or link it.

But it is a strategy that usually gives little results. Listings that add value are short, digestible, and carefully analyzed.

Also, when someone has contacted me to say that I am in the top 100 on a topic, I have always been less excited (and less shared) than if I am in the top 10.

Another very effective way to get links through relationships is to ask your suppliers or customers directly.

They may include you on the testimonials page or include a link in the customer section. Easy and simple.

7. TAKE ADVANTAGE OF SOCIAL NETWORKS

Profiles on social networks like Facebook or Twitter allow you to add links in their descriptions, and by sharing your articles, you will also be generating links.

Although both are nofollow, if those links receive clicks, your website will get more traffic.

And if your content satisfies users, search engines will end up rewarding you with better positions 🙂

8. POST IN FORUMS

Traditionally, it has been a very widely used technique, so most of the links on forums are nofollow.

However, any link that brings you traffic is useful, whether it is nofollow or not.

To increase the chances that administrators will not delete it and readers click on it, try to add value with your post and link your website or article as a source for more information.

9. WRITE COMMENTS

Like forums, links in blog comments are nofollow.

But they will be just as useful to you if your comment adds value and readers click on it. So avoid commenting just to thank the article and leave a link, or they will erase it faster than the print on a Zara shirt.

There are web pages like Publisuites or Unancor where it is possible to buy links in blog articles and even newspapers, eliminating the work of having to contact them to offer them something interesting.

They are not cheap, and in any case, I advise you to be very careful.

Buying links violates Google guidelines, so if you abuse or do it wrong, you can end up with a penalty that will make your website disappear from the search results. For many people, that can mean the end of their business.

Indeed, these types of links are still quite effective, but I only recommend them if you have experience in the subject and assume that you are taking a risk.00:00:23

Conclusions

Congratulations on getting here! There have been almost 6,500 words of content that I hope have been useful to discover the wonderful (and profitable) world of web positioning.

But before finishing, I would like to repeat it to you again:

SEO is just common sense.

It is not necessary to study any master to position a website and get traffic. Otherwise, a granny who wanted to create a blog to sell homemade cookies could never do it.

And creating an expert-only environment is not Google’s goal.

Do not look for magic tricks or fall into the trap of someone who tries to sell you the “secrets” of SEO. That does not exist. With the general concepts you have learned in this article, you have more than enough.

Now you only have to put them into practice.

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If you have any doubts, you can leave them in the comments section, and I will answer you as soon as possible. And if the article seemed useful to you, I would be very grateful if you click on any of the social networks below. Thank you!

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